The Baynards

Commission to update the interior of this high-end central London apartment.

* Taking our clients on a journey of transformation

The Baynards, Notting Hill

Design Brief

The story of The Baynards Notting hill, starts in the 1860s when the Bradly family set up shop as manufacturer and retailer of fine furs. The elegant stone façade of the current building was designed in 1905 by J.E. Stubbs, a prominent architect. The Arctic Fur Store was the first of its kind in the country and following a rebranding in 1912 the firm was relaunched as Bradleys growing to be the biggest fur specialist in Europe. By the 1920 It was one of London’s finest couture houses, resplendent in marble, bronze and gold leaf. It even had its own ghost, purported to roam the first floor.

YBR Design were commissioned to update the interior of this high end central London apartment. The client was looking to refresh the apartment and give it a more exclusive feel. We opened up the small interior kitchen to the living / dining room allowing natural light to spill into the dark corner to the rear of the living space while simultaneously creating additional space for the new bespoke kitchen. New solid Oak flooring was laid throughout the apartment and the entrance hall was given a refresh with textured wallpaper to create a more welcoming feel upon entry.

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“I am so thrilled with the renovations to the flat. I keep looking in amazement at the photos. I am so grateful to Yellow Brick Road Design for all of the hard work and attention to detail. The team’s response and delivery were timely despite the challenges of the pandemic. You have done a great job well done.


The Baynards Notting Hill